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Marketing is about identifying and meeting human and social needs.

The American Marketing Association said, marketing is the activity, set of institutions, and process for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing Management, the art and science of choosing target markets and getting, keeping, and growing customer through creating, delivering, and communicating superior customer value.

Marketing is societal process by which individuals and group obtain what they need and want through creating, offerings and freely exchanging products and services of value with other.

Marketers market ten main types of entities: goods, services, events, experiences, persons, places, properties, organizations, informations, and ideas.