Daftar Pustaka

Kotler, Philip dan Kevin Lane Keller. (2012). Marketing Management Fourteenth Edition. New Jersey: Pearson Education.

Schiffman, Leon G. dan Leslie Lazar Kanuk. (2010). Consumer Behavior Tenth Edition. Pearson Education.

Mohr, Jakki et. al. (2010). Marketing of High Technology Products And Innovations Third Edition. Pearson Education

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